Articles
Clear technical reflections on what works, what does not, and why. No agenda, just judgment.
With Next.js and TypeScript you lose time keeping files in sync, not typing. Composer 2.0 does not merely suggest code—it orchestrates the project tree like an execution team.
Read article →After years leading projects and teams, AI has removed the friction of returning to code. Copilot opened the door; Claude became the senior lead that keeps the architecture under control.
Read article →Moving from Cline with API Keys to Cursor Pro was not an aesthetic choice: it was a decision about cost engineering, technical sovereignty and work continuity.
Read article →For a senior profile, marketing is not magic: it is funnel engineering. Traffic, conversion and retention should be measured with the same discipline as a Vercel deployment.
Read article →I have distilled decades of managing critical systems into a method for launching robust, multilingual and scalable websites. Less configuration, more building, and green Lighthouse metrics.
Read article →After three decades leading digital transformation in retail, 2025 became a turning point: applying strategic IT judgment directly to a modern technology stack.
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