IT · AI · Automation · E-commerce
Technology that
solves what
actually matters
IT consulting, AI automation and e-commerce for companies that want technology that works. With the judgment of someone who has managed systems where failure was not an option.
Resultados que añaden valor real al negocio
Calidad no negociable en cada entrega
Tecnología que escala sin deuda técnica
Cada euro tiene un propósito claro
Stack
Services
How I can help you
Why I do this
I have seen very expensive technology do very little, and simple solutions transform entire businesses. The difference was never the budget. It was understanding the problem first.
What I am building
A business model built from scratch
I am developing digital services for small and medium businesses that have no IT department but do have real needs.
This is not a business plan on paper. I am building it step by step, testing it and adjusting. With the same logic you apply when systems cannot fail.
Online store and ongoing support
E-commerce with monthly maintenance included. No surprises.
Automated customer support
A chatbot trained on your business that responds when you cannot.
Marketing that does not need daily attention
Content and posts generated with AI. You decide, the system executes.
Presence and first projects
This website. The first step to show what I can do.
First consulting clients
IT and Agile advisory for companies that need to sort out their technology.
Packaged services launch
Own e-commerce and digital services with fixed pricing and clear deliverables.
AI integrated into workflows
Automation of support, marketing and operations with AI.
Replicable product for other businesses
What works for me becomes what I offer to my clients.
How I work
With focus and real value
Understand first, propose second
Before opening the laptop, I listen. I need to know how your business works, what is breaking and why. Only then does it make sense to talk about technology.
What I deliver works from day one
I do not hand over fifty-page documents. I deliver configured systems ready to use. From day one.
Built so you do not have to redo it
What I build is designed to last and to grow without starting from scratch every time.
Occasional collaborations with Singularity Labs
Portfolio
Real projects
in production
No demos or screenshots. Projects that are running and can be seen.
Web · E-commerce
Mi Tienda
Online store built with technical judgment. Clean architecture, automatic deployment on Vercel and CI/CD pipeline from GitHub. Modern JavaScript without dependencies that add nothing.
Web · Consulting
This website
The site you are reading right now. Three-language internationalisation, editorial design and React components. Next.js, TypeScript and next-intl. Deployed on Vercel with CI/CD from GitHub.
Web · Coaching
Aránzazu Vera
Professional website for an executive coach. Editorial design, contact form with hCaptcha and full GDPR legal compliance. Deployed on Vercel with CI/CD from GitHub.
Articles
Perspectives from the field
View all →Mi Método «Lean Web»: Guía paso a paso para proyectos profesionales de alto rendimiento
He destilado décadas gestionando sistemas críticos en un método para lanzar páginas web robustas, multiidioma y escalables. Menos configuración, más construcción, y métricas Lighthouse en verde.
Cómo monté una web multiidioma con Next.js y next-intl sin backend
Tras tres décadas liderando la transformación digital en el sector retail, 2025 marcó un punto de inflexión: aplicar mi visión estratégica a un stack tecnológico de vanguardia, de forma directa y autónoma.
Contact
Tell me
how I can help
You do not need to have everything figured out. Sometimes you just need someone with experience to help you see clearly. That is what I am here for.