The diagnosis
What you improvise today
is tomorrow's
crisis.
You decide without clear information
Your team acts on intuition because no one has structured the data that already exists in your company.
Dependencies you do not control
Vendors that charge you for every change because the system was never designed with your autonomy in mind.
Projects that start over
Investments that repeat because the first system was never built to last.
Services
How I can help you
Why I do this
I have seen very expensive technology do very little, and simple solutions transform entire businesses. The difference was never the budget. It was understanding the problem first.
What I am building
A business model built from scratch
I am developing digital services for small and medium businesses that have no IT department but do have real needs.
This is not a business plan on paper. I am building it step by step, testing it and adjusting. With the same logic you apply when systems cannot fail.
Online store and ongoing support
E-commerce with monthly maintenance included. No surprises.
Automated customer support
A chatbot trained on your business that responds when you cannot.
Marketing that does not need daily attention
Content and posts generated with AI. You decide, the system executes.
Presence and first projects
This website. The first step to show what I can do.
First consulting clients
IT and Agile advisory for companies that need to sort out their technology.
Packaged services launch
Own e-commerce and digital services with fixed pricing and clear deliverables.
AI integrated into workflows
Automation of support, marketing and operations with AI.
Replicable product for other businesses
What works for me becomes what I offer to my clients.
How I work
With focus
and real value
Understand first, propose second
Before opening the laptop, I listen. I need to know how your business works, what is breaking and why. Only then does it make sense to talk about technology.
What I deliver works from day one
I do not hand over fifty-page documents. I deliver configured systems ready to use. From day one.
Built so you do not have to redo it
What I build is designed to last and to grow without starting from scratch every time.
Collaborations with Singularity Labs
I work completely independently. I collaborate occasionally with Singularity Labs VLC when a project requires my profile. Projects I manage directly are not linked to any external firm.
Portfolio
Real projects
in production
No demos or screenshots. Projects that are running and can be seen.
Web · E-commerce
Mi Tienda
Online store built with technical judgment. Clean architecture, automatic deployment on Vercel and CI/CD pipeline from GitHub. Modern JavaScript without dependencies that add nothing.
Web · Consulting
This website
The site you are reading right now. Three-language internationalisation, editorial design and React components. Next.js, TypeScript and next-intl. Deployed on Vercel with CI/CD from GitHub.
Web · Coaching
Aránzazu Vera
Professional website for an executive coach. Editorial design, contact form with hCaptcha and full GDPR legal compliance. Deployed on Vercel with CI/CD from GitHub.
Articles
Perspectives from the field
View all →From Assistance to Orchestration: why Composer 2.0 is the new baseline compared to Claude chat or GPT
With Next.js and TypeScript you lose time keeping files in sync, not typing. Composer 2.0 does not merely suggest code—it orchestrates the project tree like an execution team.
From Orchestra Conductor to One-Person Tech Stack: returning to building with VS Code, Copilot and Claude
After years leading projects and teams, AI has removed the friction of returning to code. Copilot opened the door; Claude became the senior lead that keeps the architecture under control.
Cost Engineering and Technical Sovereignty: why Cursor Pro replaced my API Key
Moving from Cline with API Keys to Cursor Pro was not an aesthetic choice: it was a decision about cost engineering, technical sovereignty and work continuity.
From Implementation to Conversion: a go-to-market strategy for high-performance builds
For a senior profile, marketing is not magic: it is funnel engineering. Traffic, conversion and retention should be measured with the same discipline as a Vercel deployment.
My Lean Web Method: a step-by-step guide for high-performance professional projects
I have distilled decades of managing critical systems into a method for launching robust, multilingual and scalable websites. Less configuration, more building, and green Lighthouse metrics.
How I built a multilingual website with Next.js and next-intl without a backend
After three decades leading digital transformation in retail, 2025 became a turning point: applying strategic IT judgment directly to a modern technology stack.
Contact
Tell me
how I can help
You do not need to have everything figured out. Sometimes you just need someone with experience to help you see clearly. That is what I am here for.